IT Cosmebtics

 

DISCOVER IT COSMETICS

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ABOUT IT COSMETICS

After struggling to find a beauty solution that worked for her, former US TV presenter Jamie Kern Lima decided to take matters into her own hands. Jamie created a range of innovate products designed to solve everyday beauty concerns. IT Cosmetics has becoming a leading beauty brand providing skin-loving products that deliver real results

IT Cosmetics

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Former award-winning TV news anchor Jamie Kern Lima left her day job in pursuit of creating what we know today as the IT Cosmetics brand. After suffering from sensitive skin, she was sick of putting her faith in products on the market that only angered her complexion. Combine this with her sparse brows and a gap in the market for a product that effectively filled them, Jamie decided that she’d bridge the two concerns and create her own brand.

Whilst developing her IT Cosmetics line, Jamie turned to the expertise of plastic surgeons and dermatologists alike to explore other beauty concerns for women, and which ingredients would best solve these. This research culminated in 2008, when Jamie launched IT Cosmetics’ first product: The Bye Bye Under Eye Anti-Ageing Concealer. In 2021, this is a huge hit with fans and comes in a huge range of diverse shades.

After fame on QVC in 2010, winning the WWD Beauty Inc Prestige Brand of the Year Award in 2015, the brand continues to be loved by women worldwide.
At LOOKFANTASTIC we’re official UK stockists of the IT Cosmetics brand.

Discover the beauty brand everyone is talking about with {IT Cosmetics} at Cult Beauty. Pairing kind-to-skin active ingredients with formulas that serve up beautifully flawless complexions, IT Cosmetics is a brand designed to give you maximum confidence every day. Founded by the ex-TV anchor, Jamie Kern Lima, IT Cosmetics was created to offer lightweight butfull-coverage make up that’s as good for your skin as it looks. Infused with dermatologist-developed skin care, the make up range includes {foundations} and {CC creams} that work to combat your skin concerns while giving you instantly perfect skin that restores your confidence and lets you shine.

ICONIC CC CREAMS

The IT Cosmetics name is perhaps best known for its award-winning CC Creams. America’s number 1 foundation, the iconic {Your Skin But Better CC+ Cream SPF 50} acts as a moisturiser, serum, foundation, concealer, colour-corrector and sunscreen. It’s formulated with skin-loving ingredients that give you an amazing complexion while also working to solve your skin concerns with each wear. Infused with dermatologist-backed ingredients like hydrolyzed collagen, peptides, hyaluronic acid, antioxidants and vitamins, this multi-tasking beauty must-have works to reduce fine lines and wrinkles, minimise pores, blemishes, dark circles, pigmentation and dark spots, while creating a flawless finish for your complexion that lasts all day long. Explore IT Cosmetics famous CC creams at Cult Beauty.

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SKIN-LOVING FORMULAS

Every product from IT Cosmetics starts with skin-loving ingredients. From the famous {Confidence in a Cream} moisturiser – which is formulated with a rich blend of anti-ageing concentrate, niacinamide and hyaluronic acid – to the entire IT Cosmetics Your Skin But Better range, each product starts with dermatologist-developed active ingredients to better your skin with every wear. Both skin care and make up.

You’ll find the Bye Bye range, including {Bye Bye Under Eye Concealer} and {Bye Bye Pores Pressed Powder} that are designed to smooth and perfect pores and imperfections while also including antioxidants and collagen to work with your skin for smoothness, elasticity and a brighter, more vibrant complexion. And don’t forget the IT Cosmetics {brushes}, designed to help you apply your make up in the smoothest, most natural way possible.

CONFIDENCE BUILDING

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IT Cosmetics was born through a love of giving people their confidence back with skin care and make up. The range is formulated to help with everything from redness and blemishes to fine lines and wrinkles to allow you to find the perfect product to get yourbest ever complexion. Designed to empower, every product is carefully created to offer the best finished make up look while also treating your skin with every wear, giving you the confidence to live your best life in your best skin yet.

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